KONA Radio

KONA Radio will be participating at the Second Life 7th Birthday festivities this summer. The theme this year is “Unexpected Collaborations” and our exhibit will highlight some of the people who we’ve collaborated with the past 3 years. We will have a few live events planned to include a Motown night hosted by GoSpeed Racer and other themes. Real Life will keep us busy for most of the upcoming week but expect us be around early evenings and on the weekends.

Our location at SL7B

The doors open Monday the 21st at 10AM SLT. If you’re exploring on foot just look for a tall radio tower with a flashing red light on top.

Ready or Not


New Programming For KONA Radio

I’ve added more programming to the line up to include an old favorite of mine; Cheeze Pleeze. It’s sort of a Dr Demento show with moose antlers. It airs Sunday nights at 7pm Eastern. I’ve been a bit hesitant to run this as it is pretty out there with it’s music selections. But watching the numbers I see people stick with it and don’t tune off in droves.

Takin’ You Back with Kurt David is a nostalgic look back at the music of the 60s, 70s and 80s. TYB is aired Monday, Tuesday and Thursday at 8AM and 8PM Eastern respectively. And of course our old favorite Saving The 70s with Mike Walker is aired Wednesdays at 8AM and 8PM Eastern. And of course the longest running event is our very own Sunday Listener Party where I hand pick a few tunes and play some music history podcasts at 730pm Eastern right after Cheeze Pleeze.

KONA Radio poster 6

Sweet Smell of Success

Yesterday (Apr 14 2010) marked the best day ever for KONA Radio. When Midnight UTC ticked over on the clock we had these stats:

Average number of listeners at any one time :  34

Peak listener count: 67

Total number of listener hours in the last 24 hours: 844

Total number of listener hours between 14 March & 14 April: 19,180

After reviewing the shoutcast server blogs for the past few months I am gratified to see so many listeners tuning in via their SL clients. For a while I saw a preponderance of listeners tune in via iTunes but now my fan base in SL has caught up to near parity with my non SL audience.

So to all you people who criticized me or thought they knew better than I did (funny how they never ran a station themselves before), Get Lost. (Hear that Barb?) A person can only succeed when they take control and do what they feel is right. If I want to play a Johnathan Coulton song and keep stuff like Mariah Carey off my station, that’s MY call.  Not yours.

Now I’ll just sit back, relax and tune in to some awesome tunes from the 60s,70s,80s and some other stuff I like. Care to join me?


It’s been a while since my last meaningful post and there have been a lot of things I’d like to write about. This post should address some of those things.

There.com . Kinda sad to see it go. I had an account there and visited on occasion but there just wasn’t much to keep me there. The avatars were cartoonish (yet strangely more appealing than the noob avatars for SL) and the choices for clothing and gear was severely limited. It was also a strictly enforced PG zone as children as young as 12 were logged on. And I tell you, nothing feels more creepy than a 12 year old girl asking if you wanted to be her boyfriend. Yikes! Run away! Run Away! But it served the needs of many of its users. It had plenty of games like dune buggy races and hover-boards as many of the fun activities. You could also run There.com on a 56K dial-up connection and on computers with built in graphic chips (like those crummy Intel ones). I suspect most of the users will take a pass on SL or Blue Mars and head for the likes of Free Realms or Toon Town. Both can be played for free, are PG and have many task oriented activities to participate in.

Kissy faced in Coke land

Socializing: I’ve pretty much cut down on my activities in world the past year. Work has been a bit more demanding of my time and attention. I’m mostly concerned with station business when I do get online. But that’s not to say I didn’t have any fun. 🙂
Sunset at Cocololo - 2Hanging around

Hanging with Ladi on the patio

Running a radio station in Second Life: If you think you’re going to make it rich or become wildly popular with a streaming station,you’re sadly mistaken. If you stream you’re in it to share the music, period. If your music has a lot of appeal, you have a somewhat professional sound, and you are a business savvy, then you can probably cover your expenses. What are those expenses? Let’s assume you’re going to be legit, pay your royalties and run advertising. Stream costs : $15-30 a month (100 slots), Music Royalties (assuming a monthly Total Listener Hours of 10,000) $50, and SESAC License (for advertising) $20+ .  You’re looking at an outlay of $85-$100 a month. Land tier, that’s up to you if you want an in world studio or home office.

Can you make this money back? Maybe. Who is going to hear it and can you generate traffic for your advertisers? Probably not in most cases. Here’s the ugly truth about media and advertising in SL. It doesn’t work that well. SL is a very fractured market and it’s hard to get the word out. While I may in fact have the most successful and listened to SL radio station getting a wide audience to listen is difficult. Hell, a lot of people can’t place a media URL on their land. Also, most people who are in SL simply do not bother to listen to the parcel media unless someone or something tells them too. I’m not saying that getting the word out over the air is worthless, it’s just not as effective as written or graphic media.

How do I stay afloat? I have a more restrictive license that prohibits me from advertising but I can have sponsors. Prices, services, and comparisons are verboten.  Business names and websites are OK to mention and it is in a way a soft sell. Repeated often enough and it becomes a form or mild advertising. I am always up front with every sponsor of mine and tell them this will not boost your sales through the roof. Most if not all of my current and past sponsors have contributed to keep the station online because they love the music as much as I do. In the nearly 3 years KONA Radio has been online I’ve always met my budget. Any extra money went into music purchases, web hosting and equipment upgrades for the radio station.

Pirates: Let’s just say that if you encounter a station that’s not licensed and is running advertising, stay away. Unlicensed streams are a dime a dozen and typically don’t get caught if they maintain a low profile, but if they try to make money off their stream it can get pretty ugly. If caught they can expect some very hefty fines and possibly confiscation of their computer gear. You do not want to associate your good business name with criminal activity.

To close out this post I’d like to thank some of my Sponsors and supporters for all their contributions:

Sponsors: Kevin Ludwig,Nikki Brennan, Brookston Holiday, Izabella Bentham, Tasha Kostolany, Yxes Delacroix, Banana Stein, Cynthia Maine, Viola Bentham, Stuart Warf, Razzap Snookums, Chatnoir Tangerine, Gayle Cabaret, Gorgeous Yongho, and many more

Supporters: Trill Lomu, LaDonna Upshaw,Crap Mariner, Grizzy Griswold, Marianne McCann, and many more also.

Home page: www.konastream.com

Parcel Media: http://gold.slserver.com:8030

We can also be found on iTunes in the “Retro 70s” category of the radio listings. We actually play 60s 70s and 80s but that’s where we got placed.


Saturday from Noon til 2pm SLT I’ll be spinning music for the grand opening of LaDonna Upshaw’s grand re-opening of her newer, bigger store on South Sea Isle. LaDonna makes high quality furniture with many poses, colors and forms. I’ll be playing quality rock and pop from the 60s,70s and 80s for your listening / dancing pleasure. See the SLURL below for a landing point.




Music stats for October 2009

October showed a lot of gains for KONA Radio in listenership levels. After a deep drop in August we’ve rebounded from 11,000 to over 15,000 Total Listener Hours. Those late summer doldrums are far behind us now and it looks like the numbers will keep up for the foreseeable future. Below are the latest stats from the Shoutcast.com stats page. I’ve included other SL stations for comparison. Not all are represented here as they choose not to be listed, use Icecast, or otherwise I’ve never heard about.

Report Date: Sun Nov  1 04:00:01 2009

30 day rolling total, taken from 30 days of data

POS          TTSL                    TUNE-INS          5-MIN-TUNE-INS    STATION
#2514      15,466               30,848            6,798             KONA Radio – Qlty Music 60s 70s & 80s
#3895       8,014.75          24,251            6,469             IndieSpectrum Radio, Indie originals with artists from Second Life
#5007      5,315.25          12,477            4,086             KTOX – Second LIfe
#8901      1,870.5               5,627             2,010             K-TOX Toxian City Radio Second Life – Industrial and More!
#5520      4,505.25          13,736            3,128            WALICED YOUR RADIO IN SECONDLIFE
#9074      1,800                13,165              3,336             SL Live Radio – Live Music Second Life Previews
#10807    1,285.75          18,270            1,145             DBC Radio TV Join us inside Second Life
#12122     1,036.75 8,171             1,425             PUB Radio – your FIRST Choice in SECOND LIFE music

TOTAL      39294.25

I would imagine the stations I could not find would easily total another 10-15,000 hours a month.

Now contrast this to the EVE-ONLINE community which has an active community of 300,000 accounts and a typical concurrency of 40,000 players. EVE-ONLINE is the premiere radio station for the community boasting over 2 dozen DJs and a primary music stream.

EVE-ONLINE community station
#1148      45,763            44,176            14,829            EVE-Radio.com: EVE Radio Jukebox
#3643      8,945.5           12,402            5,946             EVE-Radio.com: Wiggles on EvE-Radio
#5368      4,722.75          7,222             2,586             EVE-Radio.com: Helix
#5381      4,708.5           15,979            5,317             EVE-Radio.com: Miss Emopants
#5597      4,400.75          8,742             2,859             EVE-Radio.com: DJ Anarkros
#6467      3,455.75          4,425             1,847             EVE-Radio.com: Whitey Towers
#6777      3,167.75          6,856             2,382             EVE-Radio.com: EVE-Radio: DJ Moz
#6884      3,059.25          5,782             2,121             EVE-Radio.com: GRN – Eve-Radio LIVE 2
#6928      3,031             8,713             3,062             EVE-Radio.com: WorldEater
#7398      2,681.25          11,237            3,595             EVE-Radio.com: DJ Sam
#7782      2,431.75          6,937             2,342             EVE-Radio.com: DJ LMP zwntana! (live 1)
#8793      1,914.75          4,010             1,433             EVE-Radio.com: eve-radio | Live 2
#8817      1,906.5           3,697             1,318             EVE-Radio.com: DJ WarMaster
#9005      1,823.25          3,538             1,200             EVE-Radio.com: EVE Radio
#9122      1,784.5           9,208             3,055             EVE-Radio.com: DJ Erkenfresh Live on EVE Radio
#9141      1,776.5           3,419             1,216             EVE-Radio.com: DJ Dunewolf
#9184      1,762             3,191             1,114             EVE-Radio.com: EvE Radio LIVE 1:
#9234      1,745.25          3,844             1,184             EVE-Radio.com: The Adragon Technochrist Show
#9599      1,615.25          6,550             1,985             EVE-Radio.com: EVE-Radio.com
#10136     1,453.25          3,372             1,118             EVE-Radio.com: DJ Kraven’s Uplink
#10324     1,395.75          3,757             1,716             EVE-Radio.com: Minerdave-a-saur on Eve-Radio
#10383     1,382             2,626             1,025             EVE-Radio.com: EVE-Radio Live 1: DJ Spuffy
#10426     1,374             3,042             1,014             EVE-Radio.com: Forty-Two
#10863     1,274             0                 0                 EVE-Radio.com: DJ MrNix
#10947     1,249.25          0                 0                 EVE-Radio.com: Eve Radio 2 – DJ Hemlock
#11399     1,155             7,804             2,662             EVE-Radio.com: LamsterBunny
#11763     1,092.5 0                 0                 EVE-Radio.com: JusJ4ck

TOTAL HOURS =   111,071

Perhaps it’s the fact the Eve community is closer knit and pursuing the same goals and interest that allows this one station to do so well in a smaller population than SL? Similar attempts at a Grid wide music service has failed (Phreak, Cyrscomm) as they simply failed to gain traction and could not support themselves. My station gets the majority of it’s listeners from iTunes. While SL’s population is very diverse you’d think the stations here would do much better. I think it’s a matter of exposure or a lack there of. Getting the word out about your station isn’t easy as the media in SL doesn’t reach masses, only select portions of the population. I can’t really complain much as my station does support itself but I’ll take listeners where I can get them 🙂

A whole lotta 5 Islands

DJ Ravishal Bentham at the Nantucket Barn Halloween Party

Join us for two great hours of spooky, scary and fun music as I rock the barn in Nantucket from 6-8pm SLT on 29 October 2009. Wear a costume and please, no scripted weapons or nudity.

Halloween at Nantucket - Rav

For a larger pic: http://www.zooomr.com/z/photos/zoom/8421623/size-16/


If you can’t make it in world then please tune us in via the website at http://www.konastream.com or via iTunes in the Retro 70s category in Radio.

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